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About Us

Company Goals:

  • Empower women to enjoy their femininity within themselves while breaking beauty standards placed by society.
  • Enhance the urgency for your natural beauty through self care


  • Inspire the next generation to live in their truth

Mission Statement: 


[ bee-YOU-tee]


Loving the person you are and knowing your imperfections make you perfect. 

Beauty isn’t a marketing tool, it's a mindset. J. Nachelle beauty caters to women by providing a safe space for them to embrace their feminine journey through self love and self care. We believe how you feel within reflects how you look on the outside, and we challenge you to take back the power you gave to your imperfections.

About Us: 

Founder and CEO Jonay, established J. Nachelle Beauty to Inspire, Inhance and Impower. Our reasoning for this spelling is because we want to make it personal and be intentional with our brand. In doing so, we hope to bring awareness to the power you possess, the elevation you will experience and provide the motivation you need to love your flaws and all! 

Check out our YouTube: J. Nachelle for all things beauty and advice!


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